Bringing healthy sleep to everyone.

Sleep365 is a luxury, ethical online mattress company that offers a range of premium, natural mattresses to people of all body types and sleep styles. Their products — made from luscious high-density foams, individually wrapped coils, and moisture-wicking wool padding — are built green in the U.S. They’re naturally better mattresses, for naturally better sleep.

As a young company just about to enter a competitive marketplace, Sleep365 came to Hotdog for help crafting their brand story and messaging.

Building the brand from the ground up

At Hotdog, we know that every good product needs a good story. Especially in a competitive industry that’s loud with new trends and disruptive approaches, the only way to cut through the noise is with a clear, compelling message that’s consistent and persuasive while also honest and engaging.

We worked with Sleep365 to fully understand their product, business, and approach, and explore where they fit within the larger competitive landscape. We used these findings to develop the foundation of Sleep365’s brand strategy, positioning, and messaging, which would guide all components of their go-to-market strategy.

Natural luxury mattresses for every kind of sleeper

By establishing a strong foundation for the brand, we were able to weave Sleep365’s story throughout all key touch points, from the website and packaging to advertising and brand presentations.

As the brand launches and gains momentum, we’re pleased to continue working with Sleep365 to get their story out into the world, with the vision of turning everyone into a healthy sleeper.

  • Brand strategy + messaging guidelines
  • Content strategy + editorial calendar
  • Website content + digital ad planning
  • Video + article series

And this is why we love what we do

Working with companies like Sleep365 is what gets us out of our unbelievably comfortable beds in the morning (see what we did there?). Not only is Sleep365 a gay-owned company that’s active in the LGBT business community, but they’re committed to ethical, environmental, and socially responsible business practices, and they make a product that helps people live healthier lives.

Getting to tell these stories to the world is what we love to do. If you have a story, business, or idea that you’re passionate about, we’d love to share the excitement with you and work together to get the story out into the world. Let’s get started.